Pedestrian Safety Enforcement DVDs
Madison, Wisconsin
Source: Pedestrian and Bicycle Information Center (PBIC)
Problem
The state needed better pedestrian safety training for police officers and the public that would engage viewers and not inconvenience instructors.
A still image from one of the DVDs.
Background
Many traffic officers have never been trained in pedestrian and bicycle issues and could therefore not be prepared to enforce laws and educate the public themselves. Nor did drivers education courses for teenagers include anything on pedestrian and bicycle issues. A new law enacted the year before allowed motorcyclists and cyclists to run a red light if they'd been stopped for 45 seconds or longer, given that they do not have sufficient weight to trigger the light change. It was important to share the finer details of the law with traffic officers and the public alike. However, instructors were often resistant to change a curriculum they'd been using for years.
Solution
Stacy Vilas, a young member on the traffic enforcement safety team at the Madison Police Department, took the initiative to create a pedestrian safety training DVD for the other officers at the Department in 2006. She worked with the Pedestrian and Bicycle Program at the Madison DOT to secure funding through the National Highway Traffic Safety Administration (NHTSA). A local television station agreed to produce the film for a reasonable price. The DOT and Police Department collaborated to write the script. The Madison Police Chief gave a 20-second intro to the film, lending a sense of authority and importance to the project which caught viewers' attention. Officers' and community members' comments were shown at the end.
The Madison Department of Transportation then modified the DVD to make it suitable for the public, removing parts specific to officers, and creating a Spanish language track as well. A bicycle-focused training video was obtained from the Illinois DOT, hosted by an American participant in the Tour de France. . Working with the local DMV, the two DVDs were distributed to local high schools, drivers education classes, private driver's education instructors, and the American Automobile Association (AAA). Pre-made tests were also sent so that the content could be easily fit into the curriculum without any work on the part of the instructors. The police department also sent members of the enforcement safety team to present the videos to companies like Madison Gas and Electric, where employees spend a lot of time on the road.
Results
The video proved successful everywhere it was shown. Many groups that were initially reluctant to take time out of their day for pedestrian safety training were engaged and asking questions at the end of the video. In particular, many Driver's Education instructors were reluctant to change their curricula to include sections on pedestrian safety. The video, however, was introduced at a Driver's Education convention along with a Pedestrian Safety quiz for Law Enforcement and was received favorably. Pedestrian Safety information has now been added to the Driver's Handbook for Wisconsin. In addition, two communities have shown the video on public access television, while several agencies from other states have contacted the WisDOT Pedestrian and Bicycle Program Manager to receive a copy of the DVD.
This video has also lead to the production of a bicycle safety video entitled "Teaching Safe Bicycling DVD", which presents a child's view of bicycle safety.
Contact
Larry Corsi
Pedestrian/Bicycle Program Manager
Wisconsin DOT
(608) 267-3154
larry.corsi@dot.state.wi.us
Image source
Larry Corsi, Wisconsin Department of Transportation.
